As agency of record from 2011 to 2014, EnviroMedia helped Daimler’s car2go successfully launch in 12 markets in the U.S. and Canada. But by then, it was time for a new campaign — something that would move car2go’s message past the “Nice to meet you” stage. The answer was car2goLife. It uses entertaining first-hand stories to show car2go’s impact on the people who use it every day. Finding, meeting, and working with these car2go members was a real joy.