EnviroMedia

CAR2GO

As agency of record from 2011 to 2014, EnviroMedia helped Daimler’s car2go successfully launch in 12 markets in the U.S. and Canada. But by then, it was time for a new campaign — something that would move car2go’s message past the “Nice to meet you” stage. The answer was car2goLife. It uses entertaining first-hand stories to show car2go’s impact on the people who use it every day. Finding, meeting, and working with these car2go members was a real joy.