EnviroMedia produced the nation's first ad campaign about the dangers of electronic cigarettes. Tobacco companies constantly find new ways to keep young people hooked on nicotine. Right now, they’re pushing “vaping” with e-cigarettes along with non-traditional ways of smoking, like hookahs and flavored cigarettes. Several Texas colleges — with help from EnviroMedia — have begun to fight against these trends with Peers Against Tobacco, a student-led initiative designed to stop all tobacco use on campus. The resources EnviroMedia created for this campaign give students everything they need to launch their own local anti-tobacco effort, including infographics, posters, T-shirts, fliers, and an information-packed website.