EnviroMedia

U.S. Study: Interest In Residential Solar Jumps With Leasing Option

Financing erases solar cost barrier

AUSTIN – Opportunities abound for residential solar companies if they offer homeowners solar panel installation for little or no money down and a low monthly fee. A national poll by EnviroMedia shows that a large majority of Americans are definitely or somewhat interested in new solar leasing programs offering just that kind of price structure.

It’s no surprise we found 70 percent of Americans perceived ‘cost’ was a barrier to installing solar panels. Consumers are probably unaware of the plummeting cost of solar power, and most have never heard of solar leasing.

The new EnviroMedia poll shows 48 percent of American homeowners say they have not considered adding solar panels to their home to offset some of their electricity use.

But interest in a solar option spiked when respondents were educated about the benefits of a solar leasing program. About 67 percent said that they were very or somewhat interested in such a program.

How can utilities tap 69% of the marketplace?

Green Power Market Untapped By Utilities
The study also found that only 9 percent of respondents said they currently participate in a renewable energy or green power option with their electricity provider. But 69 percent said they might be interested.

EnviroMedia’s poll was conducted online among 811 U.S. homeowners via QuickTake September 13-24. It has a margin of error of +/- 3.5 percent.

About EnviroMedia
Headquartered in Austin, EnviroMedia provides sustainability communications and consulting services to the world’s most innovative agents of change. Areas of focus include air, water, energy, waste, and alternative transportation.

Learn More
EnviroMedia provides companies and utilities with insightful market research on sustainability as well as full-service communications. To learn more, contact Valerie Davis at [email protected]