EnviroMedia

EnviroMedia Promotional PDF

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GSA Contract Holder Logo GS-07F-045CA

Marketing Services for Federal and State Government Agencies

Under the GSA Advertising & Integrated Marketing Solutions (AIMS) schedule, EnviroMedia can provide integrated marketing campaigns, including market research, media analysis, branding, creative advertising, social media, outreach, and media buying services. To view EnviroMedia’s Advertising & Integrated Marketing Solutions (AIMS) Schedule 541 contract catalog in Adobe PDF format, click here.

EnviroMedia was awarded a Multiple Award Schedule (MAS) contract after a thorough review of our experience, client evaluations and hourly labor rates. Clients can use the streamlined procurement process afforded by GSA task orders to select EnviroMedia for a project and authorize work to begin within a few weeks.


GSA Schedule Contract

NAICS Code Description
512110 Motion Picture and Video Production
541430 Graphic Design Services
541511 Custom Computer Programming
541512 Computer Systems Design
541611 Administrative Management
541613 Marketing Consulting Services
541810 Advertising Services
541820 Public Relations Services
541830 Media Buying Services
541840 Media Representatives
541850 Outdoor Advertising
541860 Direct Mail Advertising
541870 Advertising Material Dist.
541890 Other Services-Advertising
541910 Marketing Research and Public Opinion Polling
541922 Commercial Photography
541930 Translation and Interpretation

 

Current and Recent Government Clients

 

CDC logo

 

U.S. Centers for Disease Control and Prevention (CDC)

“Business/Labor Responds to AIDS” campaign

August 2014

EnviroMedia recruited business leaders for the national launch of the BRTA campaign. Work included developing prospective business leader research, phone bank and email invitations, and event logistics.

Results: The event exceeded client expectations for the number of participants, and post-event surveys of participants showed that people found the event meaningful. It prompted many business leaders to take action to reduce the prevalence of HIV among their employees.


WaterIQ_client_logo

North Texas Municipal Water District

“Water IQ: Know Your Water campaign

2005-Present

In 2005, EnviroMedia conducted preliminary research for the Texas Water Development Board and ultimately created the official water awareness education brand, Water IQ: Know Your Water®. Water IQ focuses on educating consumers about the natural sources of their water. Our extensive research has shown that consumers who know the source of their water are more likely to conserve it. The Water IQ campaign has been implemented in communities of varying sizes and water needs. EnviroMedia has led the campaign for the North Texas Municipal Water District, which provides water for many Dallas-area suburbs.

Results: Despite huge population growth in the area, the North Texas Municipal Water District has consistently curbed projected peak-day water consumption by an estimated 200 million gallons per day since 2006, when it launched its Water IQ campaign.


DontMessWithTexas logo

Texas Department of Transportation

“Don’t Mess with Texas” litter prevention campaign

1998-2012

EnviroMedia took the world-famous “Don’t Mess with Texas” campaign in new directions. The campaign is responsible for preventing litter on rights of way in all 254 Texas counties. EnviroMedia’s additions to the campaign included refreshing the logo to reinforce the “mess” in Don’t Mess with Texas; adding outdoor, online and nontraditional advertising to the mix to reach the new target; and introducing extensive experiential marketing efforts. EnviroMedia also added TV PSAs with the slogan “If your mother were Texas, would you still litter?” Others spots featured famous Texans reminding people that “Real Texans don’t litter.” A team of superheroes called the Litter Force delivered the message directly to children. The goal was to keep young people from developing the habit of littering.

Results: The campaign was voted America’s Favorite Ad Slogan in 2006. TxDOT research showed that roadway litter in Texas dropped 11 percent between 2001 and 2012, despite Texas’ population and road growth. The research also showed 8 out of 10 Texans knew “Don’t Mess with Texas” means “don’t litter.”


PSSH_Logo

Puget Sound Partnership (Seattle):

“Puget Sound Starts Here” campaign

2012-Present

The Puget Sound Partnership, an agency of Washington State, asked EnviroMedia to unify its dozens of partners around a strategy to promote the brand “Puget Sound Starts Here.”

The resulting campaign uses original photo essays, videos, articles, and infographics that inspire residents to fall in love with Puget Sound. All creative elements of the campaign can be found on the website PugetSoundStartsHere.org. The storytelling people find on the Puget Sounds Starts Here website helps them make an emotional connection to the region. As people read and view stories, they also find out how to protect Puget Sound.

Results: After generating 12 million digital ad impressions and 33,000 visitors to PugetSoundStartsHere.org, this young campaign is gaining momentum. The powerful stories — which include features on Sasquatch, giant Pacific octopuses, and a baby born on a ferry — have been sought out by Seattle’s PBS station and others eager to help Puget Sound.


 

Core Capabilities

 Integrated Marketing Services

  • Comprehensive, culturally competent multimedia campaigns 

Public Relations

  • Social Media
  • Media Relations
  • Media Training
  • Multicultural Media Relations
  • School and Community Outreach
  • Crisis Management
  • Issue Campaign Management
  • Special Events

Advertising

  • Television, Radio, Print, Outdoor, Interactive Ad Design
  • Creative Concept Development and Message Testing
  • Media Planning and Buying
  • Multicultural and Hard-to-Reach Advertising

Market Research and Analysis

  • Quantitative Market Research
  • Focus Group Coordination
  • Media Monitoring
  • Polling
  • Multicultural and Hard-to-Reach Communication Plans
  • Strategic Marketing and Communications Plans

Web-Based Marketing

  • Website Development
  • Mobile Site and App Development
  • Search Engine Optimization and Marketing (SEO/SEM)
  • Custom Application Development
  • Social Media Content Development and Monitoring