EnviroMedia Earns B Corporation Certification

AUSTIN — EnviroMedia just joined an elite group of businesses that are “Certified B Corporations” and members of 1% for the Planet. Fewer than 60 companies nationwide have earned recognition from both of these sustainability organizations.

The Certified B Corporation designation is awarded to “benefit” companies that use the power of business to solve social and environmental problems, and to meet higher standards of social and environmental performance, transparency and accountability. To become a Certified B Corporation, EnviroMedia had to undergo a rigorous evaluation by B Lab, the nonprofit that certifies and supports B Corporations. B Lab analyzed EnviroMedia’s business practices, including energy use, employee policies, and community involvement.

1% for the Planet is a global network of businesses that donates 1 percent of annual sales directly to approved environmental and sustainability nonprofit organizations.

EnviroMedia provides sustainability and health communications as well as digital consulting services to the world’s most innovative agents of change. Since 1997, EnviroMedia has produced award-winning behavior change campaigns that promote quality of life by improving the environment, public health, and public safety.

Kate Williams, 1% for the Planet’s CEO, said this about EnviroMedia: “Businesses that commit to both B Corp and 1% for the Planet membership are true leaders, and represent an elite group globally. These companies are investing not only in improving sustainability throughout their internal operations, but also in addressing the very real challenges facing our planet by investing in environmental nonprofits. We are honored to work with these companies, and believe that they represent the future of business at its best.”

Other companies that have achieved both B Corp and 1% for the Planet status include New Belgium Brewing, Patagonia, and LEAP Organics.

“EnviroMedia has spent two decades fighting for authenticity in CSR communication and in environmental marketing,” said EnviroMedia President and Co-founder Kevin Tuerff. “We’re proud to join two groups that believe, like we do, that doing well by doing good should be standard business practice.”

“More than 80 of America’s largest companies have just signed a White House pledge to reduce emissions and support United Nations climate talks. Becoming a certified B Corporation and joining 1% for the Planet are ways large and small business owners can join the movement,” said EnviroMedia’s cofounder and CEO Valerie Salinas-Davis.

About EnviroMedia
Headquartered in Austin, Texas, EnviroMedia has expertise in air, water, energy, waste, alternative transportation, and public health. The company was founded in 1997, and today has an office in Washington, D.C. For more information, please visit EnviroMedia.com or @enviromedia on Twitter.

About B Corporations
Certified B Corporations meet the highest standards of overall social and environmental performance, legally expand their corporate responsibilities to include consideration of stakeholder interests, and build a collective voice through the power of the unifying B Corporation brand. There are more than 1,300 Certified B Corporations from over 120 industries and nearly 50 countries with one unifying goal — to redefine success in business. B Corporations are leaders in the global movement of people using business as a force for good.

About B Lab
B_BCorp_logo_NEGB Lab is a nonprofit that serves a global movement of entrepreneurs using the power of business to solve social and environmental problems. Its vision is that one day all companies will compete to be best for the world and, as a result, society will enjoy a shared and durable prosperity. B Lab drives this systemic change through a number of interrelated initiatives: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and good marketing; 2) promoting usage of mission-aligned corporate structures to increase the efficacy of social entrepreneurship and impact investing (27 states and the District of Columbia have passed benefit corporation laws, and more than 2,000 benefit corporations have been registered); 3) promoting Measure What Matters campaigns to increase the use of free, powerful tools for businesses to measure, compare, and improve their social and environmental performance (more than 20,000 businesses use B Lab’s free B Impact Assessment); 4) developing B Analytics, a customizable platform to help investors and institutions measure, benchmark, and report on the impact of the businesses with whom they work and in whom they invest. For more information, visit www.bcorporation.net, www.bimpactassessment.net, www.b-analytics.net and www.benefitcorp.net.

About 1% for the Planet

OPP_VERT_1C_7462BLUEStarted in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a platform of credibility and engagement for environmentally conscious brands that are truly committed to making a positive impact with their businesses. This global movement of more than 1,200 member companies in 48 countries donates 1 percent of annual sales directly to approved environmental organizations worldwide.

About the author
Valerie-Salinas Davis

Whether sounding a warning to greenwashers on NBC’s TODAY show or spending all day in a landfill to show her dismay at the state of U.S. recycling efforts, Valerie Salinas-Davis passionately speaks out about injecting ethics and authenticity into companies’ sustainability programs and communications efforts.

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