#CELEBRATEDD

#CelebrateDD is a social media campaign for the Washington Regional Alcohol Program and Checkpoint Strikeforce in Maryland and Virginia. Between Christmas and New Year’s Eve (“the holiday drinking season”), a daily Facebook and Instagram post honored one offbeat genre of designated driver (from grandparent to frat brother) with a custom trophy. Tagging your designated driver with the hashtag #CelebrateDD helped raise a glass to the most beautiful part of the holiday season — a safe ride home.

2017 Austin ADDY Award: Silver, Online/Interactive Campaign.