As agency of record from 2011 to 2014, EnviroMedia helped Daimler’s car2go successfully launch in 14 markets in the U.S. and Canada. As we helped the carsharing service continue to expand into new markets, we moved car2go’s message past the “nice to meet you” launch phase. The answer was “car2goLife” — a testimonial-based campaign featuring everyday car2go members.