Booze It & Lose It, TN

When guys in Tennessee go out for the night there’s no shortage of ways to get home safely: call a taxi, use a rideshare app, hop on public transportation, phone a friend. Unfortunately, dudes often forget or ignore these options when they’re in the moment of decision-making, and just want to get home. This campaign proves that when it comes to getting a safe ride home, it doesn’t matter who your driver is, as long as it’s a sober one.