Don’t look for me lined up outside a big box department store before dawn come Black Friday. Any camping out I do will involve dirt, hooting owls and hiking boots.
Same goes for Valerie Salinas-Davis, co-founder and chief executive officer at EnviroMedia, an Austin-based advertising and public relations firm that focuses on the environment and health. The company announced this week that it’s following the lead of outdoor retailer REI: It’s closing for the day and encouraging everyone to get outside.
“I would rather run a marathon than go to one of those big box stores this Friday,” Salinas-Davis says. (Read her blog about the topic on Huffington Post here.)
I love the #optoutside movement championed by REI too. Don’t spend the entire day shuffling around a shopping mall like a zombie, spending money and buying stuff. Instead, lace up your trail runners, pitch a tent, paddle a kayak, pedal up a steep hill. Or flop on a blanket under the stars. You’ll feel better for it.